Select a species and format to see incorporation, processing and sensory considerations for your first trials.
Nutrition route · 01
Nutrition & recipe formats
PP+ is dried and milled or micronised peat. First choose between a separately dosed feed-material route and use as a recipe component—including a meat-containing matrix.
First formulation read
Material behaviour in the matrixExpect a visible dark-brown material contribution. Read colour, particle distribution, odour and homogeneity in the actual carrier—not in water alone.
Dry incorporation or wet dispersion
Batch and sample homogeneity
Odour, palatability and handling
Process, microbiology, stability and pack
Plan the trial ladderDefine a low / mid / high project ladder only after current PP+ identity, route and target matrix are confirmed. There is no universal public PP+ inclusion level.
Two defined nutrition routes
01
Potential feed-material / separately dosed route
PP+ is dosed separately. The current specification, market and operator review must confirm whether the EU Catalogue 13.10.1 description is applicable; this is not a complete feed or sole daily ration.
02
Recipe component
PP+ is incorporated as one component in dry, baked, wet, canned, biscuit, snack or supplement recipes. A meat-containing matrix is one recipe example—not a third use route—and still requires technical and regulatory review.
Possible EU Catalogue 13.10.1 assessment route · not confirmed online
Peat-derived powder in snacks and equine products; no current PP+ supply relationship is asserted.
Concentration / use
AniForte declares 3% natural peat powder in Magen & Darm Snack and 4% in Gras- & Kotfresser Snack. These are finished-product declarations, not a general PP+ use level.
Evidence level
Named product examples from our application materials, checked against manufacturer information.
Boundary
This does not establish the current PP+ specification, classification, suitability, performance or a permitted claim.
Decision gate
Assess the current PP+ specification against the EU Catalogue 13.10.1 Peat description and the intended market before assigning a feed-material route. Then confirm species, inclusion or daily amount, matrix, process, homogeneity, palatability, microbiology, stability and intended communication.
Oral route · 02
Oral care
The historical MiaCara Dente formula with peat extract offers a concrete tooth-gel example. Species, exposure route and product category are assessed for your own PP+ project.
First formulation read
Material behaviour in the matrixThe visible material character can become part of the ritual, but particle feel, colour release and flavour must work in the finished oral-care base.
Dispersion and particle feel
Flavour, odour and animal acceptance
pH, rheology and preservation
Dose delivery and pack clean-out
Plan the trial ladderScreen several controlled levels in the chosen gel, paste or powder base after category and exposure are defined; record appearance, texture and use behaviour at every level.
The documented earlier formula lists peat extract. The current ingredient list no longer includes it.
Concentration / use
No PP+-specific concentration is publicly verified.
Evidence level
Historical product information and image from our application materials.
Boundary
The format reference is not evidence of PP+ suitability, outcome or claim support.
Decision gate
Confirm species, exposure route, format, PP+ identity and relevant product category before assessment.
Topical route · 03
Skin & coat care
External-care format exploration for a pet-specific development brief.
First formulation read
Material behaviour in the matrixPP+ will visibly change a light base. The first read is whether the material disperses evenly and supports the intended sensory expression without compromising use or pack behaviour.
Colour release and dispersion
Viscosity, foam or spread
Rinse and residue behaviour
Preservation, stability and packaging
Plan the trial ladderBuild the trial ladder in the exact shampoo or coat-care base. Compare controlled levels side by side and keep any appearance or performance conclusion product-specific.
A format precedent does not establish PP+ suitability, dosage, performance or a permitted claim. Species, product category, market and technical review still govern the project.
Decision gate
Define species, use site, format, target market and intended communication before assessment.
Topical route · 04
Paw & topical care
Targeted paw- and external-care product concept exploration.
First formulation read
Material behaviour in the matrixA paw format must balance visible material identity with controlled dusting, spread, contact time, removal and animal-safe use instructions.
Dusting or wet dispersion
Spread and local contact
Rinse, residue and clean-up
Preservation and pack delivery
Plan the trial ladderPrototype the powder or rinse-off route separately. Set levels only after use site, exposure, frequency and finished-product category are agreed.
A format precedent does not establish PP+ suitability, dosage, performance or a permitted claim. Species, product category, market and technical review still govern the project.
Decision gate
Clarify species, intended use site, topical format, frequency and target market before assessment.
Nutrition route · 05
Treat & supplement formats
Nutrition-development territory requiring a product-specific evidence and regulatory review.
First formulation read
Material behaviour in the matrixStart from a real treat or supplement matrix and observe material distribution, colour, odour, intake behaviour and process tolerance before discussing consumer language.
Matrix and process fit
Homogeneity and appearance
Palatability and intake observation
Stability, microbiology and pack
Plan the trial ladderUse a matrix-specific comparative ladder, not a copied dosage. Intended use and permitted communication remain separate decisions.
A format precedent does not establish PP+ suitability, dosage, performance or a permitted claim. Species, product category, market and technical review still govern the project.
Decision gate
Define species, format and intended communication before any concept language is considered.
Nutrition route · 06
Life-stage formulation
Development territory for a controlled, species-specific technical assessment.
First formulation read
Material behaviour in the matrixThe life-stage idea does not determine the formulation. Species, format, serving logic and material behaviour must be made concrete before a test can answer anything useful.
Species and serving context
Format and matrix compatibility
Sensory and process observations
Evidence and claim boundary
Plan the trial ladderFirst confirm whether the project is a feed, supplement or other format. Only then define a controlled comparison and the measurements that can support the next decision.
A format precedent does not establish PP+ suitability, dosage, performance or a permitted claim. Species, product category, market and technical review still govern the project.
Decision gate
Match the intended use, format and communication to current PP+-specific information before assessment.
Best cases · Application practice
Product concepts in practice.
Five examples from AniForte, LEXA and MiaCara – from snacks to tooth gel.
All five examples · scroll sideways →
AniForte
Magen & Darm Snack
Dog · Snack
3 %Natural peat powder declared by the manufacturer
Details & sources
Natural peat powder incorporated into a portioned chicken-based snack. A practical example of using the material within a meat-containing formulation.
Percentages: declared natural peat powder content in finished products, not a general PP+ use-level recommendation. Information and images: AniForte, LEXA and MiaCara · Checked 13 September 2026.
PP+ can be scoped as the separately dosed peat feed material or as one component of dry, baked, wet, canned, snack or meat-containing recipes. “Feed material” does not mean complete feed or sole daily ration. Equine use follows a separate food-producing-species review.
Care product development
Oral care Skin & coat Paw & topical
The documented earlier MiaCara Dente tooth-gel formula makes oral care tangible. Intended use, exposure route, PP+ identity and product-specific evidence must still be defined before technical guidance is applied.
Your next step
Which format would you like to explore?
Tell us about your product idea. We will help you plan the next steps.
